Watkins products have been marketed in America for 140 years, since the founding of the Watkins firm by J.R. Watkins. Originally founded as the J.R. Watkins Medical Company, the Watkins Company has been a pioneer of natural personal care products since its birth.
Long before the move to “Go Green” ever started, Watkins has been producing natural-based products. Take today’s long list of Watkins products, 350 total Watkins products in all — ranging from 100% organic spices to natural plant-based cleaning products that are biodegradable and phosphate free. One could say that when you make the move to begin using Watkins products in your home, you’re on the road to living a greener life and having a greener home.
Watkins products are sold by Watkins associates. Each Watkins associate owns their own business. Their Watkins business is a home-based business that earns money through the power of network marketing. Stated more precisely, Watkins associates not only earn money selling Watkins products themselves, but they also earn money when any associate they sponsor or introduce to Watkins, also sells Watkins products. As a beginning Watkins associate you will earn 25% on all personal sales of Watkins products you make. Later, as you progress to the Manager level and have associates you sponsored selling Watkins products, you will earn bonuses that can take your personal commissions up to 39%. Thus, you not only earn commissions on the Watkins products you sell, but also on the Watkins products sold by your downline.
I am extremely pleased to announce that Watkins Laundry Detergent (06738) is now in stock and ready for you to order. This is much sooner than we originally thought possible! In addition, Watkins plans to add this earth-friendly detergent to our J.R. Watkins Natural Home Care Line with a new look. This new packaging will begin shipping today.
Watkins high-performance formula is eco-friendly, being both phosphate free and biodegradable. Like with most Watkins products, it is highly concentrated. You can get up to 80 loads per box! This detergent is considered ideal for High Efficiency (HE) washing machines. It is an ultra-concentrated, low-suds formula and delivers on cleaning while keeping your overall cost per wash much lower than many alternative brands.
Watkins Laundry Detergent (06738)
Regularly $12.49 Special $11.99
If you’re like most Americans, you’re fed up with high gasoline prices. If you’re on a fixed income, whether retired or simply stuck in a 9-to-5 job with little hope of a raise that will cover increased living costs, you owe yourself a break.
What kind of a break? A break to learn about a way to not only solve your finanical problems, but to solve your freedom problems as well. Nope, that’s not a misprint — I did use the term “freedom problems.” For chances are high that you’re stuck in a job or career that is constantly preventing you from having the kind of freedom we all cherish and enjoy. Freedom to spend more time with your family. Freedom to take a vacation when you want to, not when its convenient to your employer. Freedom to watch your children or grandchildren play every single ball game they ever play. Freedom to be a stay-at-home mom and dad. Freedom to drop everything on a moment’s notice and visit a dear friend in the hospital. Most importantly, having the freedom to pick whatever time you want to do these things. You can do this because a Watkins business will afford you the freedom to work when you want to work.
I want you to close your eyes and imagine a world that allows you the freedom to spend quality time with your children — all the time. You can bet that if most parents had this type of freedom their children would have far less opportunity to go astray, far less chance of hanging around the wrong crowd and getting in trouble — ruining their futures forever.
It is difficult to raise children in today’s world. They are subjected to too many pressures that you and I never felt or came in contact when we were growing up. The key solution to ensuring your children can beat the odds and grow up to become successful productive citizens with happy families of their own is to stay actively involved in their lives and know what they’re doing at all times. A Watkins business can afford you the luxury and freedom of time to be very actively involved in your children’s lives.
Lack of family unity is breaking down America. It is happening, because unfortunately, we as adults have our own pressures. It is simply more difficult to provide finanical support for our family these days. In the typical American household, the high cost of food, fuel and general living expenses forces both the husband and wife to work full-time jobs to make ends meet.
Fortunately, there is a solution to the problems I am talking about. It’s called a Watkins home-based business. It’s a business you can start today without breaking the bank or taking out a new loan. In fact, you can start a Watkins business for as little as $39. Once you start your new business, feed and nuture it with the same love and attention you do your household plants and it will blossom into an instrument of finanical and personal freedom. Do this, and in just a few short weeks you won’t be fretting about the high cost of gasoline any longer. It will amaze you how many Americans have been able to start out small and build part-time Watkins businesses into revenue bases that replaced their full-time jobs.
In February of this year, John Quelch, a marketing professor at Harvard Business School since 1979 and known worldwide for his expertise in global marketing, global branding and communications, published an article entitled “How to Market in a Recession.” I just came across the article today, but parts of it reminds me of an article I published here Watpros.com on April 4, entitled “How to Beat the U.S. Economic Recessions with a Part-Time Watkins Business.”
I’ve reviewed Quelch’s 8 recommendations for marketing in a recession and determined how each can be applied to a Watkins Associate business. His 8 areas of concentration and my recommendations on how we can apply them are provided below for your review and consideration:
- Research the customer — I agree, before you go out start selling people Watkins products, make a list of your prospects and jot down things you know about each (i.e., their interests, hobbies, favorite foods, etc.). Then review your Watkins sales catalog in search of products you feel are best suited for their interest. When you have your sales meeting with them focus on those products you determined they would like. In short, don’t always pitch the same products, or rely on the most popular Watkins products to garner a new customer. Instead, customize your sales presentation to fit the needs of your customer.
- Focus on Family Values – Well, now isn’t that easy when you’re selling Watkins products. Review your Watkins catalog and look for products that might hold intererst to the whole family, or could be used by the whole family. Paint a nostalgic picture of the history of Watkins and how they’ve been helping American families for 140 years. Demonstrate products like Watkins Red Liniment and Petro-Carbo Salve that have been staple goods and part of Americana since the beginning.
- Maintain Marketing Spending — That’s right. It takes money to make money. In the beginning you can rely on sales to family members and friends to kickstart your Watkins business. But finding that next new customer might require some new Watkins sales materials or brochures, a classified ad in your local newspaper, an ad in your church bulletin, etc. Just because we’re in a recession and having to cut back in many areas, one expense area you don’t want to cut back on is marketing.
- Adjust Product Portfolios — If you see your customer’s cutting back on buying Watkins products and trying to save money, educate yourself on the cost effectiveness of your Watkins products and adjust your sales pitch to promote products that not only meet the interest of your customers, but will also save them money. Ask your customer or prospect if they would mind you conducting a survey of their kitchen pantry and laundry room to review products they’re currently buying, then show them Watkins replacements that costs much less when analyzed on a cost per use or cost per serving basis.
- Support Distributors - We can translate this recommendation of John Quelch to implying we need to support our downline Watkins associates more than ever. Recessions are difficult times to market and sales products, although Watkins has prospered and done extremely well during recessions over the course of its 140-year history. That said, don’t be surprised to find Associates in some areas of our country become discouraged if they find selling in their area more difficult than normal. You must be able to not only recognized this and jump to their aid, but you also need to be proactive and plan to contact your associates more frequently and offer them better ideas on how to market during a weak economy.
- Adjust Pricing Tactics – What’s this you say? How can I adjust prices if Watkins has official prices? Well, that’s actually pretty easy. Instead of focusing on prices, focus on the cost per use aspects of Watkins products. Visit the Watkins website often and read all your email notices from Watkins to keep up-to-date on the latest Watkins promotions and price mark-down’s. As soon as you see one, email your regular customers and promote products that are on sale. For that hard-to-sell prospect, contact your prospect to discuss the latest Watkins deals.
- Stress Market Share – This want is a bit more difficult to enact than the previous 6, because its too difficult to measure in our field. However, I review this as “replacing my competition.” For example, if you have friends or relatives that are already buying and using products from other direct sales companies, focus on replacing these products with Watkins products. They’re really a great potential customer base to focus on because they’re already accustomed to buying direct from others. So how can you do this? Well, let’s say you have a friend that is currently purchasing laundry detergent and dishwashing detergent from Amway. Study the Amway products and compare them to Watkins’ detergent products. Make a list of attributes and features that set the Watkins products apart. Now that you have some ammo, visit the prospect and make your pitch. It’s best to do this with product samples you can show and demonstrate.
- Emphasize Core Values - Cement the loyalty of your associates by informing them that Watkins has survived difficult times before. Emphasize that Watkins has always focused on “maintaining quality rather than cutting corners and servicing existing customers rather than trying to be all things to all people.”
I hope you find my take on Quelch’s article useful and that you can find ways to work these 8 recommendations into your own Watkins business. Until next time — keep plugging away!