Professional Direct Selling Techniques for Watkins Associates

Posted on April 3, 2008 
Filed Under Direct Marketing, Direct Selling, Watkins Associates, Watkins Opportunity, Watkins Products

Many Watkins associates come from a background with very little direct sales experience and lack knowledge of the powerful online and PC-based resources available to professional direct marketers and sales persons.  This article is aimed for Watkins associates that fall into this category and specifically addresses 3 very successful marketing techniques you can add to your direct sales and marketing tools chest. 

Customized Email

You’ll soon learn that as your Watkins business grows your most valuable asset will become your mailing list, or should I say your “e-mailing” list.   You will ultimately have 4 email lists.  One will be your customer’s email list, a second will be the mailing list of your downline, a third will be a mailing list of prospects who have not become associates yet (but are still receptive to your contact) and the fourth list will be a list of prospective customers. 

So how do you manage such email lists?  Well, you’re in luck.  There are numerous companies online that provide mailing list management software, or what is often called email marketing software.  Such companies as iContact.com, ConstantContact.com, SendBlaster.com, Mailworkz.com and ContactPro.com are widely recognized cost effective solutions for managing your mailing list, no matter how large it might get.  Most of these products will allow one to set up email address by “Groups” — which would allow you to put all of your contacts into one database and send selective emails to your Groups separately.  For example, if you wish to send an email strictly to your downline Associates you could type in your message and send it to every contact marked under the group “Associates.”  Likewise, if you want to contact your prospects you send the email to everyone in your list labled as a “Prospect.”

Free Conference Calls

What?  Free conference calls?  You probably think I’m kidding you, but there remains some great free deals on the Internet these days, and free conference calls is one of the best deals you’ll find online.  Once your Watkins business begins to grow you’ll find there will be many times when you will want to hold a conference call with your downline associates.  A great way to do this at no cost to you is through an online conference call service like FreeConferenceCall.com.  The cost to you is free, normal long distance charges apply to those calling in.  The conference bridge will hold up to 96 callers at a time.   If you prefer to offer your downline a toll-free number for conferences and you pick up the charges, try a service like SimpleTollFree.com and pay just 6 cents a minute for the total minutes used.

Make Presentations to  Your Downline Online

Let’s say you wish to share something from your computer desktop, say a Microsoft Word, Excel or Powerpoint file.  So how does one go about presenting a Powerpoint presentation to your downline via the web and a conference call setup.  It’s easy, particularly if you use an application like Webex.com, GoToMeeting.com or MeetMeNow.com. 

These are are just three fantastic direct marketing methods one can use to promote your Watkins associate business using web-based and PC-based applications and services. 

Comments

Leave a Reply

You must be logged in to post a comment.