Watkins Spice Cake

This excellent spice cake recipe came from Watkins Cook Book of 1936.  Enjoy!  It makes a wonderful cake to serve at Christmas time.


Cooking Instructions

Cream the butter, slowly add sugar and beat well in a mixing bowl.  Separate the egg yolks and whites.  Beat the egg whites.  Add egg yolks and cold coffee to the butter and sugar mixture, stirring constantly as the yolks and coffee are added.  Sift the dry ingredients together for 4 times.  Now add them to the mixing bowl and beat for several minutes.  Fold in the   Add the dry ingredients after sifting them together 4 times.  Beat several minutes.  Fold in the beaten egg whites.  Pour the completed cake batter into 2 cake pans.  Bake for 25 minutes at 350 degrees F.

Cool and covered with Watkins Boiled White Frosting (see recipe below)

Boiled White Frosting


Preparation Instructions

Stir sugar and water until the sugar dissolves.  Boil until thread stage, or 246 degrees F with a thermometer.  Slowly pour the mixture (while hot) into stiffly beaten egg whites, beat constantly and add flavoring.

Watkins Christmas Cookies

Background Information

This outstanding Christmas Cookie recipe has been a favorite in Watkins cookbooks for many years.  I collect Watkins cookbooks and found this easy to fix Christmas Cookies Recipe in an older Watkins Cook Book published back in 1936.  At the time, the 1936 Watkins Cook Book was the greatest selling cookbook of all time — with over 2 million copies sold.  This recipe is a great way to use Watkins Cinnamon, Watkins Baking Powder and any individual one of the following 3 Watkins extracts you might have on hand (Watkins Double-Strength Vanilla, Watkins Almond Extract or Watkins Lemon Extract).


Cooking Instructions

Cream butter, add sugar, followed by well-beaten eggs, nuts and Watkins Vanilla (or Lemon Extract, or Almond Extract).  Sift flour, salt, Watkins Cinnamon, Watkins Baking Powder and mix thoroughly. 

Roll on floured board.  Cut in fancy shapes, brush over dough with the white of an egg.  Baked in a greased pan or cookie sheet in preheated oven at 375 to 400 degrees F for 10 minutes.

Note:  The original 1936 recipe called for baking in a “Quick Oven” for 10 minutes.  Some research of vintage recipe terms found that a “quick oven” reference generally indicated a temperature of 375 to 400 degrees F, as opposed to a “slow oven” of 300 degrees F.  I can only assume that these references were to control knobs on ovens during the 1930′s.  More than likely, today’s more modern thermostat controls and precise temperature measurements did not exist on most ovens.  I’ve found that in our own oven these cookies turn out best when cooked at 375 degrees F for 12 minutes.

Selling Watkins Products

Do you have what it takes to make money selling Watkins products?  Obviously, the answer to that question depends on many factors, not the least of which is “How much money would you like to earn from a part-time business opportunity?”  Whether you’re interested in building an income of a few hundred dollars per month to several thousand dollars per month, both are possible with Watkins.  However, the income level you can achieve with Watkins or any network marketing company has more to do with factors related to you than they do with factors related to the company.

Allow me to explain.

I’ll try to do so without using overused cliches like, “Everyone can talk the talk, but only a few know how to walk the walk.”  Over the years I’ve learned that there really is something to the old adage “20% of the people do 80% of the work.”  As you grow older and gain more experience in the business world, you’ll come to find that regardless how much effort you put into management and team building, everyone can talk a good game, but only a few will put forth the effort to accomplish the goals they talk about.

Too often I find that most people who dream of financial success are not willing to put forth the effort it takes to become successful.  They is why scamers and flim-flammers are so successful, because not only is everyone looking for a free ride these days, but they honestly believe (or want to believe) that there must be an easy way to riches where they don’t have to lift a finger.   They want to believe in the theory of “get rich quick” so badly, they’ll almost believe anyone that makes a “get rich quick’ claim. 

Watkins is not and never had been a “get rich quick” opportunity.  But it is an excellent home-based business opportunity that has one of the best compensation models in the network marketing industry.  Associates have joined the company and gone on to build six-figure incomes from this business.  So it is indeed possible.  But its not possible to achieve this goal without putting forth an effort.  Success in business doesn’t just “happen” and they don’t typically happen “overnight.” 

Every six-figure incomer I’ve ever met in my life had one thing in common.  Namely, they had the “it” factor.  That had the drive, determination, self-motivation skills and belief in themselves that it takes to become successful in any venture.  If you lack these traits there is good news I would like to share with you.  And that is, these are all skills and attributes that can be learned and can be taught. 

If you’re reached that point in your life where you now have a “Why?” (or reason) for joining Watkins, and your “Why?” is strong enough that it will lead you to achieve goals you never once thought possible in the past, I’m convinced I can play a positive role in mentoring and coaching you on how to build a successful Watkins business.  If you reason for joining (i.e., “your Why?”) isn’t strong enough and you’ve been lazy most of your life, all the coaching in the world (regardless who’s the coach) won’t help you build a successful business. 

Taking on any part-time business opportunity means or implies that you have time to fit it into your life, or your desire (or why) to make extra income is so powerful that you’ll make room in your schedule and make lifestyle adjustments to create the time you’ll need to buid your new part-time business.  Do this consistently and its possible to build a full-time income from Watkin despite devoting only part-time hours to your business.

Unlike most network marketers, I am not interested in recruiting or sponsoring anyone that will sign on the dotted line.  Why?  Because I’ve come to know and understand how important mentoring and coaching is in building highly successful network marketing businesses and I put a lot of effort into that segment of my business.  I’ll take an associate who requires 80 hours of my coaching and remains serious about building a successful business and willing to put forth the effort it takes any day of the week over an associate who declines my coaching time and lacks the drive and motivation it takes to make their dreams come true with Watkins.

There really is something to that saying, “no pain, no gain.” 

Let’s take Watkins products for a minute as an example.  Watkins Incorporated in 141 years old, founded in 1868.  The company makes 350 products for home, family and personal use.  Watkins users are loyal users throughout their lives.  The company has never had a single product recall.  Since the company was founded it has always marketed its products through a chain of work from home entrepreneurs.  The company’s reputation is one of the finest you’ll find in the network marketing industry.  It stands to reason that any company that can remain in business for 141 years and grow in good economies and bad, must be doing something right.  It stands to reason that Watkins business model must work, or else they wouldn’t be around today.

Yet not everyone that joins Watkins succeeds in building a successful business.  I’ve been around Watkins long enough to know why now.  And guess what?  The answer has nothing to do with Watkins, its products, its compensation model or its managment.  Instead, it has everything to do with the drive, motivation and effort of the person that chooses to start a Watkins products business.  It’s not so much about hours, for I’ve been able to build a very successful Watkins buiness in a very short period of time (under two years) by following a very easy roadmap that I can teach you. 

I dedicate, on average, about 10 hours per week to my Watkins business.  In only 21 months I’ve build a downline of 62 associates.  I consistently rank amoung the leaders in many sales and marketing categories.  I’ve already won a company paid trip to Hawaii next March.  And I attribute my success to a combination of what Watkins has to offer (namely, great products, great prices and great service) with a consistent, persistent effort on my part.  No matter how busy I may get in my full-time career, I will not go to bed at night until I spend at least 10 minutes on my Watkins business.  In other words, although I run my part-time Watkins business part-time, I never forget that it is “my business” and I treat it with the respect “my business” deserves. 

I also follow what I call the “4 P’s” for success in network marketing.  They are:

  1. PMA (Positive Mental Attitude) – I try to keep one at all times.
  2. Passionate – use the products and you’ll become very passionate about this business.  When someone sees and hears your passion for Watkins and its products, it becomes contagious.
  3. Persistency – Success in any business only comes to those that remain persistent in their daily marketing efforts.  An offshoot of persistency is consistency.  You must consistently strive to be persistent in your marketing and recruiting efforts to be successful in the network marketing business.
  4. Patience – Never mind what slick marketers tell you, there is no such thing as a “get rich quick” company or plan, in or out of the world of network marketing.  I call Watkins the “get rich slow” plan, but unlike so many flukes you’ll come across online, the Watkins home business opportunity is real, and has been for 141 years.  But building a highly successful network marketing business is really one of baby steps, not matter what anyone tells you.  You need to start first by laying a good solid foundation.  The quicker you can accept this up front, the greater the likelihood that you’ll end up building a successful network marketing business, whether with Watkins or another company.

In summary, if you have a positive mental attitude and feel you have the self-motivation skills to market with passion, persistence and patience, I’ve would love to talk to you.  We can start now by letting me send you my free Watkins Business Evaluation Kit now.  I send out all kits with a no-pressure, no strings attached, no obligation to join guarantee.  If you want to know more about Watkins and what this great company can do for your income and life, click here to order your free Business Evaluation Kit now!